Relevant History
Relevant, founded in 2006 by Don Kalisz, was a full-service, creative agency located in downtown Muskegon.
They worked with their clients, as partners, to deliver on the most effective, 'relevant' messaging possible. They took the big-city approach and focused on organization's top-of-mind awareness and dedicated a good portion of their time strategizing and thinking up creative, effective, and memorable marketing concepts and designs. They handled all their projects from concept to media placement.
Their company name and business model supported the belief that everything matters. Every piece of consumer communication needs to be relevant, in both form and function. Every piece needs to be relevant with the consumer and act as a supporting tool to all other media. Every piece of communication needs to be effective.
Revel carries on Relevant's people, award-winning creative, and philosophy.
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