Revel.

Fact-Based Marketing

We begin and end all projects by gathering the facts

This is usually done through anonymous focus groups, surveying, group ideation sessions, and/or reviewing any of your existing research. Ideally, we begin all projects for any of our clients by anonymously talking to those we aim to effect. Otherwise, all decisions are based on the opinions formed by your organizations or your marketing agency.

This process also helps to provide the greatest ROI. Because of this, not only do we prefer to start here, we recommend testing our creative options before development with a group of your target audience. This allows us to make any adjustments midstream while delivering the most effective message.

Gathering facts ensures that all strategies, messaging, and media options appeal to all types of individuals found in our diverse community. We not only pay close attention to race and ethnic backgrounds, but to social, behavioral, and physical barriers as well.