Revel.

Muskegon Lakeshore Chamber of Commerce: New focus, new brand, new web site!

Muskegon’s economy and image is changing. With a new focus on the “blue economy” based on the county’s water resources and quality of life, the Muskegon Area Chamber of Commerce chose to update their moniker to match.

When they chose to rebrand as the Muskegon Lakeshore Chamber of Commerce, that’s when Revel got moving, as we’ve worked with them for 7 years.  

The chamber’s new logo keeps the spirit of the previous, with ripples of energy radiating from our rebounding county.  The brand is an evolution of the look we created for the chamber three years ago. You’ll see new letterhead, business cards and other visuals around town with the brand.

As part of the project, we also built a completely-fresh and easy to navigate muskegon.org. The vibrant blues match our hopes for a vibrant blue economy in the coming years.  

“The Muskegon Lakeshore Chamber of Commerce is the definitive resource for the businesses of Muskegon County,” said partner Jason Piasecki.  “We’ve worked with the chamber on three web sites and numerous marketing initiatives over the years. We were happy to help establish the new brand."

At Revel, we know the little things make all the difference sometimes.  One small word change, one big difference!

(Now, doesn’t “Lakeshore” make you want to come use our lakes and beaches?)